Paul Marangoni wrote:Steph, you're forgetting that it's not Dave or Peter doing that promotion, but it's Steve Orkin doing it FOR those guys (as well as for Steve Smith, and others). Rodge is correct. The truly great drummers don't think about the promotional side of things. It's not because they don't want to promote themselves and get more work, but it's because they're busy making music and to make really great music, you must give it your all. To do really great promotion that reaches many people and gets traction, you have to give THAT your full attention. This is why the drummers who are everywhere on YouTube and Facebook are usually mediocre at best.
I re-read the entire thread one more time.. Rodge's reply was related to percusski's comment "I wish I could get my marketing shit together like MJ etc...some are natural self promoters...".. In that context, yes I agree with Rodge, today's Social media self-promotion model is almost a full time job... Can't totally self-promote and remain super sharp as a musician/artist at the same time. So I did miss the context of Rodge's point...
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I think we'd agree that Dave Weckl is a good example of someone who's a great musician with a very good flare for the business aspect of music, which includes "marketing". Maybe not so much "self-promotion" per se, in the way we understand it today with YouTube, Tweeter, FB, etc.
Yet, throughout his amazingly rich career since the mid-80's, it's my assumption (correct me if I am wrong) that he's been willingly involved in getting the ball rolling to market himself in a significant way at one time of another. This is NOT saying that's he's doing it all.. But he willingly surrounded himself with the right team to get the job done.