Vic Firth 'joins forces' with Zildjian

[Mark P]

Just had an email from VF,

Vic Firth has 'joined force' with Zildjian. As an endorser of both, I'm assured this means nothing changes for either company.

Long may I hit the best cymbals with the best sticks!

MP

[Kendrum]

Got the same email:

Dear .....



I'm writing to share the great news that we have joined forces with Zildjian. All of us at Vic Firth are very excited about this unique opportunity to bring together two of the most respected brands in the music industry. The similarities in our values and our shared passion for manufacturing provide a strong foundation for the union of our companies. You should know that both companies will continue to run autonomously. In fact, you will notice no difference in the way you do business with us. Thank you for your continued support, collaboration, and friendship. I look forward to many years of growth with profitability and exciting innovation. If you have any questions, please do not hesitate to contact me personally.


Good Health,



Vic Firth

President

[willyz]

http://www.vicfirth.com/families-unite/

[moose]

You should know that both companies will continue to run autonomously. In fact, you will notice no difference in the way you do business with us.

Yep, that regularly happens when one company "merges with" (is acquired by) another.

[YamahaPlayer]

Awwwww... how cute, they are BFF's now!

[deseipel]

is Vic Firth secretly owned by Zildjian then?

[Rhythmatist]

I don't see it as the typical cut-throat business deal like I have been affected by many times in the past. I'm pretty confident there won't be the negative impact to employees that other industries have seen. These are two family owned businesses combining their resources in an effort to maintain their service to the industry, keeping costs down while remaining profitable. At least I'm hoping this is the case.

[gretsch-o-rama]

I betcha Vic firth is gonna drop Cindy Blackman now for leaving Zildjian...jk

[YamahaPlayer]

Haha someone must have offered her more money... that's generally how the story goes. The other possibility is she wasn't able to be exposed enough to maintain her side of the endorsement deal.

Does that mean that Zildjian will now sell culinary equipment too? haha

[Miki C.]

i wonder if there going to drop the Zildjian sticks or just make them Vic firths